About Us

At Ammori Equity Partners, we are dedicated partners in the retail sector, driven by a deep-rooted understanding gained from our extensive experience as retail operators. With over a decade of hands-on involvement alongside private equity, investing in and nurturing businesses, we have honed a unique perspective on what it takes to thrive in today’s dynamic market.

Our mission is clear: to cultivate Four Wall opportunities, whether through advisory roles as board members, or hands-on management as operators. We specialize in crafting flexible equity structures that align incentives and promote sustainable growth. Our approach is distinguished by the invaluable knowledge we possess in scaling businesses, derived from years of successfully navigating challenges and seizing opportunities in the retail landscape.

We are committed to fostering lasting partnerships built on trust, expertise, and a shared passion for transforming potential into performance. As we look to the future, we remain steadfast in our dedication to driving innovation and excellence in every venture we undertake.

We will continue to shape the future of retail through strategic insight, operational excellence, and a relentless pursuit of growth opportunities.

our Portfolio

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Management team

Saber Ammori

Founder

Allan lamb

Sr. VP of Business Development

Brendan Ammori

Managing Director

Maria Hickey

Administrative Coordinator

Saber is Chief Executive Officer and co-founder of Wireless Vision, which at its height reached over 800 locations. He has over 35 years of experience in retail and restaurant experience. His entrepreneurial drive has led him to start several successful businesses. Wireless Vision has grown to over 600 T-Mobile Branded locations.

Saber has invested and guided growth of over 350 Alline hair salon locations. He has been investing in start up companies in the last 10 years, mainly in the technology and consumer goods sectors. These investments motivated him to found Ammori Equity Partners. He has invested in multiple large brands as franchisees and operators.

Saber holds a bachelor’s degree from Northwood Institute and a master’s degree in management from Walsh College. Saber is active in many communities give back programs through WV’s got your back partnerships with Feeding America and other charities.

Saber serves on multiple private boards and has been named one of DBusiness Magazine’s 500 Most Powerful Business Leaders in Metro Detroit. He enjoys spending time with his wife, Jeanine and their five boys.

Allan is Sr. VP of Business Development for Ammori Equity Partners. During his time, he has held many different roles and led several teams to include; sales, operations, properties, acquisitions & strategic growth. Prior to joining Wireless Vision, T-Mobile’s Largest Dealer, in 2016, Allan worked in the wireless industry for 17 years. This included time at T-Mobile, Sprint, & Clearwire. He held multiple national roles including sales, operations, & building distribution. His consumer sales management background knowledge covers several distribution channels.

While developing third party distributions across the country, Allan gained countless hours of knowledge and built strong relationships that allowed him to earn and accept many promotions within the three carriers prior to joining Wireless Vision. He earned his bachelor’s degree from Central Washington University. Allan and his wife JoDee have been married for 34 years and enjoy spending time with their two adult children.

Brendan is the Managing Director at Ammori Equity Partners. He is responsible for strategic options of the company’s portfolio, business development, and evaluation of investment opportunities. Brendan is a graduate of the Eli Broad College of Business with a major in Finance and a minor in Entrepreneurship & Innovation. Upon graduation, Brendan dedicated 18 months at Symmetry Management, a real estate firm specializing in exceptional, custom-tailored acquisition and development solutions. In this role, Brendan focused primarily on the financial strategies for acquisitions, developments, and dispositions of assets.

Brendan also currently serves as Director of Michigan Wash Company, owners of Zax Auto Wash. He specializes in operational and financial strategies, as well as spearheading the real estate development of sites. In addition, Brendan plays a key role in managing in-house assets. He eagerly anticipates contributing to the business development of Ammori Equity Partners by applying acquired knowledge and exploring opportunities to expand into various operational domains.

Maria graduated Summa Cum Laude from The University of Scranton with a Bachelor of Science Degree in Business Administration, focusing on marketing and management. Following graduation, she gained four years of valuable experience at Wireless Vision, the largest T-Mobile Exclusive Partner in the country, where she consistently earned the company’s top accolade each year. Starting as Administrative Coordinator, Maria provided extensive administrative support to the Executive Team and Corporate Office before advancing to the role of Commission Analyst, where she supported front-line sales teams.

Currently, Maria serves as the Administrative Coordinator for Michigan Wash Company, where she efficiently handles diverse responsibilities contributing significantly to organizational success. She manages various departments, including Marketing, Payroll, Commissions, Recruiting, Human Resources, And Customer Relations. She is dedicated to optimizing operational efficiency, leveraging her skills to support team development and enhance organizational performance.

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